Via: European Travel Commission
Recovery continues across Europe…
We begin 2011 looking back at a strengthening recovery. With almost a fullyear of data now available for 2010 we observe visitor growth for the vast majority of destinations. However, we remain in the recovery process with visitor levels still below our 2008 peak.
…evidenced by strong industry performance
Nevertheless, industry performance has been encouraging. Hotel occupancy rates rose further across Europe to record average 5.5% growth through November and only the winter storms in late December deterred European air travel in the final weeks of the year.
We saw a resurgence in key markets such as Japan and Russia early in the year and, later, in the US and UK. Regional source markets provided a steady source of growth as well.
Looking forward, the economic recovery is more firmly entrenched and there are some positive signs going forward. On the positive side, solid profits have left corporations with significant cash which typically indicates a coming boost in hiring and investment. Meanwhile, future indices are solid and emerging market economies remain strong.
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Slight acceleration of growth of visitor arrivals across Europe in 2010 (European Travel Commission) | GHnet Turismo…